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The jewelry industry, just like many other industries, is dynamic and fast evolving. Almost all leading and standard jewelry brands have their online portals to allow customers to browse products by category and place an order according to their preference. With thousands of new jewelry brands out there, it can be difficult to get your business noticed and have people take it seriously. Yet, many people still swear by the same old jewelry branding techniques that have been in use for years: referrals or word-of-mouth advertising, seasonal discounts and freebies, direct mails and so on. While these tactics still work, they only do to a certain extent. Thanks to digitization, both the market and consumer behavior are changing, and you’ll risk leaving your business behind if you don’t give your branding techniques a digital revamp. To help you evolve, we’ve listed these ten tweaks to capitalize on the latest industry challenges and trends. 1. Make the Most of Social Media 14 Quirky