Best Jewelry Brands in 2022

The jewelry industry, just like many other industries, is dynamic and fast evolving. Almost all leading and standard jewelry brands have their online portals to allow customers to browse products by category and place an order according to their preference.

With thousands of new jewelry brands out there, it can be difficult to get your business noticed and have people take it seriously. Yet, many people still swear by the same old jewelry branding techniques that have been in use for years: referrals or word-of-mouth advertising, seasonal discounts and freebies, direct mails and so on.

While these tactics still work, they only do to a certain extent. Thanks to digitization, both the market and consumer behavior are changing, and you’ll risk leaving your business behind if you don’t give your branding techniques a digital revamp. 

To help you evolve, we’ve listed these ten tweaks to capitalize on the latest industry challenges and trends.

1. Make the Most of Social Media

Everyone is hooked up to the internet, using it for everything from catching up on the latest news to buying their furniture, groceries and even jewelry. One of the biggest advantages of using social media for your business is that it allows you to have a more direct line of communication with your existing and prospective customers. It increases your credibility and helps you reach out to your target audience, instead of simply offering a discount or sending an e-newsletter.

Your customers can use social media to communicate with you, make queries, share complaints, criticism, and feedback. It also works as the modern word-of-marketing and your happy customers are your biggest assets. So, if your jewelry brand doesn’t have a strong social media presence yet, make it a priority to set up accounts on Facebook, Instagram, and Twitter, and keep posting regularly. Share product photos, videos, brochures, contact details, testimonials from clients, and jewelry styling tips. You can also run a poll, ask a question, announce sales, and so on.

A simple yet effective way to find your brand advocates is to be active on your social media pages and keep your followers engaged through various conversations. However, don’t post too often as this could overwhelm or annoy them.

Remember, when it comes to buying expensive products like jewelry, people trust other customers more than what you say or promote. When other buyers share authentic photos of your products along with their positive reviews, they are essentially recommending your products to their peers. Thank and reward these loyal customers with free gifts, vouchers, special discounts and other exclusive offers to keep them motivated.

2. Promote Real Customer Stories

Feature customer stories on your website and social media feeds to strengthen your brand identity. Request photos of customers wearing your products and also ask them to share their experience in a few words. Now share those photos and videos (with their due permission) on your social media handles to inspire others to purchase. Remember, word-of-mouth still has a strong effect on one’s buying decision and is actively sought. People love authentic reviews from others who have already used a particular product.

Consider dedicating an entire space on your website to share stories about your customer’s wedding, engagement, anniversary, graduation, and other special occasions, where they’ve either bought jewelry for themselves or their loved ones.